Signs don’t have to flash in neon for customers to take notice, because several common characteristics of effective business signs ensure visibility. How well a sign — whether indoors or outdoors — brings in business depends on the colors, graphics, fonts, message and size of the sign, among other elements.
Got the following 3 graphics in the mail from Google promoting Google Adsense sometime last week. Promoting the use on the internet on consumers purchasing habits. Enjoy.
All around the country people instantly recognize the golden arches on McDonald’s® signs, and immediately identify Volkswagen’s®, Wal–Mart’s®, and even Ben and Jerry’s® signs. By following a few easy tips, your business’ sign can become highly visible and recognizable, and promote your business more than you may realize.
1. Keep it visible and legible.
Remember that people of all ages are reading while looking through a windshield, in traffic, day and night. They must be able to see and read your client’s sign quickly and easily. Sans serif fonts are helpful for fast legibility. Continue reading