Instagram ramps up advertising business

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instagramInstagram is ramping up its advertising business to provide a new revenue stream for Facebook, as shares in the world’s largest social network hit an all-time high this week.

Kevin Systrom, Instagram co-founder and chief executive, told the Financial Times that the photo sharing app was “probably monetising more quickly than any other social network” — implying it could be generating revenue at a faster rate than highly valued rivals Snapchat and Pinterest.

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