Collectively, the top 200 advertisers in the United States spent a record $137.8 billion on advertising in 2014, up 2% year on year, according to Ad Age’s annual “200 Leading National Advertisers” report.

But while this reads like promising news for the advertising sector, the growth rate was the lowest since the ad market recovery began in 2010, according to the report, which notes that leading advertisers are striving to make their media buys more efficient.

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Coming soon to a trash can near you: Advertising.

The Muncie Sanitary District has approved a plan to allow a Michigan company to cover the lids of trash Toters with advertising.

The advertising would be placed on thousands of the rolling plastic trash receptacles and generate revenue for the district, officials said during Thursday’s MSD meeting.

District board member Bill Smith asked MSD administrator Nikki Grigsby how much revenue and she said she’d “rather not” say.

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