Author Archives: Michael Gersitz

About Michael Gersitz

Entrepreneur and small business owner of Buffalo Sign Rental and Party In Buffalo Bounce House Rentals, which operate in the Buffalo, New York Area.

Why Tesla Motors Inc. Won’t Pay for Advertising in 2015

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In 2014, electric-car maker Tesla Motors (NASDAQ: TSLA ) delivered 41% more vehicles than it did in 2013. In 2015, Tesla expects to sell 55,000 vehicles, 74% more than it did last year. To sustain this type of growth, the company will need demand for its vehicles to continue to grow. Fortunately for Tesla, demand seems to be the least of its concerns — even as it refuses to spend a dime on advertising.

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GEICO Brilliantly Reinvents YouTube Preroll Advertising

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geicoEveryone hates YouTube’s preroll ads. You want to watch an old Beatles clip but it’s held hostage by a preroll ad for Toyota, of which you are forced to watch five seconds. It’s possibly the longest five seconds in all of advertising, at least to the viewer. And that’s because advertisers typically run normal TV spots, none of which are designed for the preroll “medium.” Continue reading

Super Bowl Advertising

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Sorting the Winners From the Losers
The Smartest Brands Know the Big Game Is Won on YouTube, Not on TV

Americans love to keep score. On Feb. 1, Super Bowl Sunday, every advertiser, marketer and ad-minded consumer in America will go to bed elated (or maybe depressed), bellies full of too much nachos, wings and beer. The next day, they’ll wake up and log on to find out the winners of the USA Today Super Bowl Ad Meter, an annual survey of TV commercials conducted in a live poll during the Super Bowl broadcast.

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