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They say “keep your enemies close.” Location matters when it comes to your competition.
Have you ever noticed two gas stations…right across the street from one another?
Or, like in the photo above, fast food chains right next to each other?
This phenomenon happens all the time. Did you ever wonder why?
Signs don’t have to flash in neon for customers to take notice, because several common characteristics of effective business signs ensure visibility. How well a sign — whether indoors or outdoors — brings in business depends on the colors, graphics, fonts, message and size of the sign, among other elements.
Got the following 3 graphics in the mail from Google promoting Google Adsense sometime last week. Promoting the use on the internet on consumers purchasing habits. Enjoy.
All around the country people instantly recognize the golden arches on McDonald’s® signs, and immediately identify Volkswagen’s®, Wal–Mart’s®, and even Ben and Jerry’s® signs. By following a few easy tips, your business’ sign can become highly visible and recognizable, and promote your business more than you may realize.
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