Admitting it was a dream come true, Terry Pegula and wife Kim were unanimously approved by NFL owners Wednesday as new owners of the Buffalo Bills.
Vehicle liveries can prove a cost-effective way to advertise a business but there are “golden rules” to observe in ensuring fleet graphics are a marketing winner.
Although industry research suggests more than 3,000 people per hour see a liveried vehicle operating in a busy area, Tobin Jenkins, managing director of family-owned vehicle graphics and wrapping specialist Sign Language, warns that a poor livery can prove to be a marketing nightmare and damage a company’s credibility in the eyes of customers and potential clients.
A cluster of 100-foot-tall grain silos in Buffalo is being turned into the world’s largest six-pack. Crews are installing rolls of vinyl wrap spelling out Labatt Blue on six silos at the former GLF grain mill operation near the city’s Lake Erie waterfront, home to several long-defunct grain elevators.
The six silos have been painted blue to resemble huge Labatt beer cans. The silos are part of the Buffalo RiverWorks, a former grain elevator that’s being transformed into a brewery, entertainment and recreation complex.
A co-owner of the property says the vinyl being used to display the Labatt name can be removed easily to return the silos to their original look. The owners aren’t saying how much Toronto-based Labatt Breweries paid for the huge outdoor advertising.
When dealing with signs that have translations, sometimes the “google translate” functions is not good enough…