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Coming soon to a trash can near you: Advertising.
The Muncie Sanitary District has approved a plan to allow a Michigan company to cover the lids of trash Toters with advertising.
The advertising would be placed on thousands of the rolling plastic trash receptacles and generate revenue for the district, officials said during Thursday’s MSD meeting.
District board member Bill Smith asked MSD administrator Nikki Grigsby how much revenue and she said she’d “rather not” say.
Instagram is ramping up its advertising business to provide a new revenue stream for Facebook, as shares in the world’s largest social network hit an all-time high this week.
Kevin Systrom, Instagram co-founder and chief executive, told the Financial Times that the photo sharing app was “probably monetising more quickly than any other social network” — implying it could be generating revenue at a faster rate than highly valued rivals Snapchat and Pinterest.
Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That’s understandable. At 25—an age when many college grads are still backpacking around Europe—the founder and CEO of Snapchat has been given top billing at one of advertising’s biggest events.
In a way, it represents an introduction to the ad world for the young company, a social media darling founded in 2011. Snapchat has built an addictive and innovative product that reaches an elusive but alluring audience, and now it must build a billion-dollar business out of it.
“Anytime you do something for the first time, it’s nerve-racking,” Spiegel confesses in a conversation with Adweek just ahead of his trip to this annual gathering for the advertising elite on the French Riviera. “And I’ve never built an ad business before.”