The Blog

Welcome to the Buffalo Sign Rental Blog. Featuring Ramblings, News, Insights, Photo Galleries, Case Studies and Miscellaneous Posts all relating to the business of signs.

Reason #1 To Order a Sign Today

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Just like our slogan says…

What happens when you don’t advertise?

If you are looking to pick up your sales, create buzz for an event, hire some new employees, wish your dad a happy 60th, or even reroute traffic for a big event, WE CAN HELP! We have hundreds of happy customers and can customize a sign just for your needs. Our prices can’t be beat! Give us a call, slip us a text, or drop us an email to find out how we can help you, your business, or your organization!

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No job to big or too small! We have done work for Fortune 500 companies & a sign for a 4 year old’s birthday. We have hundreds of happy customers… YOU COULD BE NEXT!!!

6 Unique Trends in Summer Movie Marketing

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Whether through advertising, public relations or journalism, digital communications play a crucial role in movie marketing. Movies, popcorn and fireworks are all hallmarks of the quintessential, carefree summer vacation. Even in the working world, people turn out in droves to see movies during the summer. Why? The answer is scheduling. It’s when many major movies premiere, and there’s even a term for it: summer blockbusters. And there are some big movies premiering this summer, from last month’s Jurassic World to this month’s Minions.

But what sets these movies apart? How are studios distinguishing themselves when communicating with audiences? Here, we take a look at six key marketing strategies being employed by this summer’s biggest blockbusters:  

1. Jurassic World’s Interactive Websites

June’s Jurassic World saw the biggest opening weekend in movie history. Even before the box office made it big, however, the movie’s marketing stood out from the crowd. One major effort their PR team took on was to launch an interactive website that brought the fictional theme park to life, with wait times, weather, park capacity, maps and more—all touted as the real-life status of the Jurassic World park.

Takeaway: Convince your audience you’re taking your movie seriously, no matter how far-fetched; they’ll buy into the validity of the story and repay you in box office success.

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