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How I Made It: Advertising veteran Jimmy Smith

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The gig: Advertising veteran Jimmy Smith, 53, has orchestrated award-winning work for brands including Nike and Gatorade, the latter involving the adoption of the more edgy “G” in packaging and marketing the sports drink. Since 2011, Smith has been chief executive and chief creative officer of Amusement Park Entertainment, which he founded with advertising conglomerate Interpublic Group, to develop “branded entertainment” — industry lingo for making the product or brand the centerpiece of an app, game, event, television show or movie, rather than creating an ad that viewers can ignore.

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