Instagram is ramping up its advertising business to provide a new revenue stream for Facebook, as shares in the world’s largest social network hit an all-time high this week.
Kevin Systrom, Instagram co-founder and chief executive, told the Financial Times that the photo sharing app was “probably monetising more quickly than any other social network” — implying it could be generating revenue at a faster rate than highly valued rivals Snapchat and Pinterest.
Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That’s understandable. At 25—an age when many college grads are still backpacking around Europe—the founder and CEO of Snapchat has been given top billing at one of advertising’s biggest events.
In a way, it represents an introduction to the ad world for the young company, a social media darling founded in 2011. Snapchat has built an addictive and innovative product that reaches an elusive but alluring audience, and now it must build a billion-dollar business out of it.
“Anytime you do something for the first time, it’s nerve-racking,” Spiegel confesses in a conversation with Adweek just ahead of his trip to this annual gathering for the advertising elite on the French Riviera. “And I’ve never built an ad business before.” Continue reading →
Your next Amazon box might double as a billboard. The company has started sending boxes featuring advertisements for the new Minions movie — the first non-Amazon ads to appear on the company’s delivery boxes.
DEPEW, N.Y.- Anyone who’s ever been camping knows that there’s a special taste to anything you make over the campfire.
Depew’s Campfire Grill traded in the burning wood for your normal restaurant kitchen equipment- but keeps the essence that makes camping food such a unique experience.
Owner Scott Jargiello has been in the business for three decades and wanted to start a restaurant with a uniquely American flair- and camping is what came to mind. Now, diners enjoy outdoor-inspired dishes surrounded by trail maps, lanterns, and a “camping wall” of pictures (bring in a picture to add and get a free dessert!).
“Camping always made people feel comfortable and brought people together,” Jargiello says, “and that’s what I wanted to do.”